How to create a top-notch seed funding pitch desk?
Founder Opinion

How To Create A Top-Notch Seed Funding Pitch Desk?

All businesses need a good seed funding pitch deck to convince potential investors that they have an idea that can sell to earn profits. Various factors go into creating a seed funding pitch deck, but it all boils down to the quality of the content and how it is structured. 

The information needs to be clear and concise and should be able to show that your business is ready to take off. You should also be able to make a strong case for why investors should choose you over your competition. Therefore, a good pitch deck is vital in securing seed funding. 

Here, we will discuss the important elements that make up a successful pitch deck and tips to help it stand out from the crowd. 

What is a Seed Funding Pitch Deck?

A seed funding pitch deck is different from a regular presentation. It is shorter and provides a brief overview of the startup during the early stages, along with the roadmap and plans for the future. As a result, it is important to make an excellent first impression. 

Every business comes in need of a pitch deck after its initial pre-seed funding stage. The pre-seed funding stage is when the business raises funds from friends and family, startup accelerators, and angel investors. After that, it becomes important for a business to create a high-quality pitch deck to raise venture capital to make its business idea a reality.

What Should be Included in a Seed Funding Pitch Deck?

The biggest mistake committed by businesses is that they create a common pitch deck to use for every pitch. However, it is essential to understand that you must tailor your pitch according to the investor, industry, or even the project to make it stand out. Here are a few things you need to include in your pitch deck:

Research Potential Investors

The very first trick is to know your target audience. This calls for thorough research on potential investors to understand what they are looking for and why. You have a higher chance of getting funded if you understand the type of startups they have supported in the past. Moreover, it will give you an idea of how to tailor your pitch according to their needs. 

Pitch a Story in your seed funding pitch desk

Despite being a brief presentation, your pitch deck’s content should be designed so that the slides speak for themselves. It would be best if you did not read the slides like a teleprompter. This is a mistake most businesses make, thinking that an investor is not paying attention. Time is valuable to them, and if they are already giving you a chance, they are already attentive toward your pitch. Make sure that you are conveying your pitch in a way where you’re narrating a story that appeals to them emotionally. 

Focus on Slide Content

As mentioned earlier, content plays an important role in a good startup pitch deck. You have only a set amount of time where you cannot include information that will not help your case. Hence, you need to focus on why the investors should invest in your business rather than advertising your product. You should be able to explain your vision and lay out the planned strategies to help you reach the milestones. 

Simple Design Elements

A simple and minimal slide design goes a long way when you need to convey your ideas properly. Make sure that each slide contains one type of information. Putting in different kinds of information will confuse your investors and make them lose interest in your pitch deck. To keep the design consistent, you should also pay attention to text formatting, icon sizes, color schemes, and fonts. 

Leave Room for Afterthoughts

A good pitch deck continues well beyond after the presentation gets over. Despite the range of information provided in the presentation, it is important to know what to say. You should be able to explain your business’s market potential, financial projections, and the strategy devised to capture a market share. If an investor is interested in your idea, they will engage you in open discussions before investing in your venture.

How to Make Your Seed Funding Pitch Deck Stand Out?

A seed funding pitch deck is no more than 12-13 slides and should be over in at most 5 minutes. Hence, it is best to follow an order that compellingly conveys the message. The proposed order includes the following:


The first slide of your pitch deck will include your business logo and contact information. It is also where you will introduce your business idea. If you have a motto or a one-liner, it can be included as well.

Business Vision

Continue the previous slide if you had included your motto or one-liner. If not, introduce it in this slide, discuss why your business came into existence, and explain the vision statements. Make sure that you do not brag and keep it short and precise.

The Problem

Here, you will talk about the problem that your business aims to solve. Make sure you explain it in a way that convinces the investors that the problem is worth solving and will earn you a market share. This should be done in max 1-2 slides.

The Solution

After you showcase the problem, your next slide would be to discuss the solution. This is a crucial part that will help your pitch deck to stand out, depending on how you present it. You must be specific and explain how your approach to the solution differs from your competitors. 


In addition to providing a solution, show your investors a live demonstration if possible. You can easily earn bonus points if you can present a working prototype or a proof-of-concept of your product. If you are offering a new product, make sure to explain how it works as well. 

Business Strategy 

Here, you should discuss the strategies you have in place to start making money. You have to show investors how and when the returns on investment will come. This can be easily conveyed by showing an informative roadmap that marks significant milestones. You can begin with milestones you have already achieved and establish the milestones the business will achieve in the future. Some important topics to be discussed include marketing channels used, the size and availability of the market, and related revenue opportunities for the product. 

Business Vs. Competition 

This is another crucial part of your pitch deck where you must explain your current competition and how you plan to tackle it. If your product competes with pre-established players, you should be able to explain how your product is different or stands out from the others. Hence, discussing the product’s unique selling points in this section is essential.

Financial Metrics

In addition to the previous section, this is an important section where you will show how your business is expected to project in monetary terms. You should be able to show that your business idea is profitable and how it is planned to perform in the future. Here, you need to include the required range of funding, how the funding will be used, how the revenue will be generated, and a detailed projection of the customer base. 

Team and Leadership

Towards the end of your pitch deck, this becomes a part of the conclusion of your presentation. You need to provide brief information about the team members and their leadership. It will be helpful to highlight previous accomplishments but be wary about sounding braggy about it. Once again, please keep it simple, clear, and concise. 

Contact Information

Finally, close your presentation with contact information such as your business website, email address, etc. You can even hand out business cards and ask the investors if they want to discuss any metrics you have discussed. Having open discussions is a healthy pointer that the investors are interested in your business and want to clear out a few things before they finalize their seed investment.


Once you have created a generic pitch deck for your seed funding, tailor it further depending on the investors you are pitching to. Seed funding for startups is crucial to securing venture capital that will help you turn your idea into a reality. Make sure your pitch presentation goes without a hitch, and be prepared to tackle any questions or discussions if a potential investor asks you. They want to ensure that your business strategy is well thought out and that you are prepared to take on any challenges. Lastly, be confident in your pitch and follow the above-mentioned guidelines to make your pitch deck stand out. Check out these pitch desk examples to launch your own masterpiece.

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